Social media is one of the most powerful tools that should e handled if you are marketing a business. As social media evolves, the ways to use it for marketing also changes. It’s important to keep up to make crucial marketing decisions.

  • Of all adults with Internet access, 71% use social media
  • The average American social media user spends 2.7 hours per day on social media
  • Facebook is still the most widely used social media platform
  • YouTube drives the most engaged traffic of any social site
  • Social commerce revenue is projected to total $30 billion in 2015
  • 54% of B2B marketers say they’ve generated leads from social media
  • 80% of B2B social media leads come from LinkedIn
  • Only 26% of companies integrate social media into their business strategies