It’s been a while since the buzzword Artificial Intelligence(AI) took over the internet. Well, not just the internet AI is taking over the world right as we speak, and that too at a rapid rate. And the field of Digital Marketing is no exception, either. In fact, it is the field that will be most benefited from the growth of AI from strategizing to execution, from Content marketing to campaign management. And it will only be a matter of time before AI will be deeply ingrained in all aspects of marketing, if not already. According to a Blueshift report, 28% of marketers are using AI for product recommendations, while 26% use it to optimize their campaigns already. 

Now let’s have a look at how AI is going to impact Digital marketing in 2023:

Enhancing Customer Experience

Customer Service: Ever wondered who is behind those chatbots answering customers’ queries? Rarely is an actual human involved; most of the time, it is if/then programming. Incorporating AI into the chatbots will provide clients with a more personalized experience through a conversational, natural flow and responsiveness to their emotions. And this will contribute to a better, more satisfying customer experience.

Content Marketing: Another significant area that can get benefited from AI in digital marketing is Content Marketing. The studies show that customers are more inclined to purchase goods if the content is personalized for them. AI can be used to tailor content specifically to each customer according to their behavior which in turn maximizes the likelihood of conversions. 

Email Marketing: By this point, people have grown accustomed to the daily barrage of spam in their inboxes. In any case, no one ever opens it. By utilizing AI, we can make email marketing more optimized by sending personalized emails to each consumer, giving them a sense of assurance that the business actually cares about them beyond just their money.

VR And AR Experiences: Virtual reality (VR) and Augmented reality (AR) are better options for providing customers with a real-life experience of the products before they purchase them. By making use of AI, VR and AR experiences can be made more plausible by creating more realistic and lifelike environments and simulations, which will give the customers a better taste of what awaits them.

Insights From Customer Data

AI can analyze massive amounts of customer data, assisting marketers in identifying trends and patterns such as customer behavior and preferences. AI, for example, can predict customer behavior and conversion trends based on insights, allowing marketers to develop more effective marketing strategies and make more informed marketing decisions.

Optimizing The Ads Management

Identifying The Target Audience: A deeper understanding of the patterns and behaviors of the customers is provided to marketers by AI by analyzing a vast amount of customer data. As a result, AI can assist in identifying the best target audience for a campaign as well as personalizing messages for each individual, ensuring maximum conversions with the least amount of effort.

Optimizing Ad Budget: With the aid of AI, it is possible to determine which ad channels will result in the greatest number of conversions for a given target audience, and it can assist in allocating ad budgets in a way that maximizes cost-effectiveness.

Automating Marketing Tasks

Half of a marketer’s life consists of mundane, repetitive tasks. Using AI in marketing can be used to automate time-consuming tasks like targeted advertising, social media posting, and email marketing. By automatically modifying bids, targeting, and other parameters based on real-time data, AI can assist in managing and optimizing campaigns(Google Ads). This will free up the marketers’ time so they can concentrate on other aspects of their business, like creating new content or developing strategies, boosting overall business productivity and efficiency.

Protect Brand Reputation

With everything going online, people can always keep tabs on the business. One wrong move and there will be no going back – your brand reputation might get seriously affected. With AI, you don’t have to worry about keeping track of what others talk about your brand, as AI can monitor for any negative sentiment occurring on social media platforms and take the necessary actions to mitigate the risk. Additionally, they are able to foresee potential threats and stop them before they even materialize. (You are about to launch your product; AI will monitor the social media conversations taking place, and you can identify the potential risks and rectify them before your brand is launched.)

Crazy, right? What more does one need when comes to Digital Marketing? Well, there is more to come. In extraordinary ways, you can’t even imagine. Let’s brace ourselves as we are about to witness a breathtaking experience as AI will take over the world in a good way.


Digital Marketing is one of the major aspects when comes to running a business. And hiring a professional Digital Marketing Agency will always be in your best interests. 7BOX Digital Solutions is a prominent data-driven digital marketing agency in Kerala that offers personalized digital solutions for your business, allowing you to expand your brand’s digital engagement and reach.