Email personalization has become a key element in driving more revenue and increasing customer base. Some interesting personalization facts are:
- Personalized emails help to improve the conversion rates by 10% and click-through rates by 14%
- Personalized email campaigns help to produce almost 20% more sales opportunities when compared with the non-personalized ones
- Personalized CTAs help in a 42% higher conversion rate than the regular CTAs
- Almost 31% of the consumers are more likely to make the purchase when they are offered the tailored-content
How You Can Personalize Emails
- Segment your mailing list
- Personalize subject lines
- Use smart personalization
- Send triggered emails based on behaviour
- Allow subscribers to set preferences
- Inform users about your privacy policy
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