Email personalization has become a key element in driving more revenue and increasing customer base. Some interesting personalization facts are:

  • Personalized emails help to improve the conversion rates by 10% and click-through rates by 14%
  • Personalized email campaigns help to produce almost 20% more sales opportunities when compared with the non-personalized ones
  • Personalized CTAs help in a 42% higher conversion rate than the regular CTAs
  • Almost 31% of the consumers are more likely to make the purchase when they are offered the tailored-content

How You Can Personalize Emails

  • Segment your mailing list
  • Personalize subject lines
  • Use smart personalization
  • Send triggered emails based on behaviour
  • Allow subscribers to set preferences
  • Inform users about your privacy policy