Google’s algorithms are highly prioritizing websites that have video content. It’s not something that you should ignore. Video experience is amazing and when combined with good SEO, it becomes magical because that’s when content with a high average position ranking and high click-through rate is created. Now let’s go to the question on how you can optimize video for search.

  • Choose the right video hosting platform
  • Insert a video transcript
  • Make sure your thumbnail image is engaging
  • Pay attention to the title and description of your video
  • Ensure the rest of your page is relevant to the video and optimized for SEO
  • Embed the video you want to be ranked first on the page
  • Make video the focus of the page